Idera, Inc. Acquires Whole Tomato to Enhance C++ Productivity

Adding popular C++ tool Visual Assist extends Embarcadero’s application development capabilities

HOUSTON – August 2, 2018 – Idera, Inc., parent company of global B2B software productivity brands, today announced the acquisition of Whole Tomato, the developer of the Visual Assist productivity tool for C++ developers in Visual Studio. Whole Tomato will join Idera, Inc.'s best-in-class Developer Tools businesses, including Embarcadero and Sencha.

Visual Assist is one of the most popular productivity components for C++ developers in Visual Studio. It’s unique approach combines powerful features with an intuitive user experience that is used by thousands of C++ developers across the world.

Over the last several years, Embarcadero has increased its focus on its C++ tooling and community, while experiencing positive momentum with RAD Studio based on the growing energy and adoption of Delphi. This has allowed Embarcadero to invest in a broad range of product enhancements, including updating C++Builder’s compiler to support C++17, and expanding the ability to build native apps with C++ through the VCL and FMX frameworks. With Visual Assist, the company can continue to extend its expertise and offerings for C++.

“Visual Assist shares in Embarcadero’s long tradition of delivering C++ tooling as part of RAD Studio and C++Builder,” said Atanas Popov, general manager of Embarcadero. “Visual Assist will continue to focus on the vibrant community of Visual Studio developers with an exciting product roadmap, and we plan to leverage Visual Assist functionality and know-how into our RAD Studio and C++Builder products as well.”

“The team at Whole Tomato Software is proud of our long history of delighting developers with fantastic user experiences and productivity features with Visual Assist,” said Jeff Straathof, president of Whole Tomato Software. “I believe that Idera’s focus on best-in-class developer tools is a great fit to evolve the product with the passion and commitment that it requires.”

About Idera, Inc.

Idera, Inc. delivers B2B software productivity tools that enable technical users to do more with less, faster. Idera, Inc. brands span three divisions – Database Tools, Developer Tools, and Test Management Tools – with products that are evangelized by millions of community members and more than 50,000 customers worldwide, including some of the world's largest healthcare, financial services, retail, and technology companies. To learn more, visit:

About Whole Tomato

Whole Tomato Software delivers productivity tools for C++ and C# development, including one of the most popular plug-ins for Microsoft Visual Studio, Visual Assist. Visual Assist fills gaps in the coding experience of Visual Studio, making a great IDE a phenomenal IDE, by providing unmatched functionality for navigation, refactoring, code generation, debugging, and more. To learn more, visit

Media Contact

Cybele Diamandopoulos
FOLIO Communications Group, LLC
[email protected]

← Back to News Page